In our next Interior Design Q&A Series, we had the pleasure to speak with Sam Hood, founder of Amara.Sam gained a BSc in Textiles and Consumer Studios at Southbank Polytechnic before becoming a buyer with Mothercare on their management training scheme. She then made the move into womenswear and became a buyer with Evans before branching into design and manufacturing of ladies fashion selling to the likes of Principles.
Married to business partner Andrew, Sam took a career break to raise a family before enthusiastically re-entering the world of business in 2005 with the launch of Amara.
Having managed the re-design of her own home and the homes of friends; Sam soon realised there was a gap in the market for a first class interior design service outside of London which could also offer the world’s most exclusive brands. Originally a bricks and mortar store with support website, the e-tail business soon took over and Amara became a solely online retailer.
With a back ground in fashion retail, Sam has always had an eye for style which has enabled her to curate a desirable collection of brands her customers want and desire for their homes. The brands carried at Amara are a mix of exclusive collections and styles from brands such as Missoni Home and Ralph Lauren, and contemporary and unique brands such as Hay and Kartell.
Since launching Amara 12 years ago, Sam has taken the luxury interiors e-retailer from strength to strength. From a team of three in its infancy, Amara now boasts a workforce of over 70 passionate members of staff.
This year has seen Sam and her team turn their hand to designing their own label range A by Amara. This has been another large milestone in Sam’s career.