Superdry Lighting Project

Superdry Lighting Project

Selling to over 100 countries, Superdry stores in Berlin & Brussels chose Industville lights to light up their stores. Retail interior should tell a brand story, with lighting creating an immersive experience, they chose a variety of our lights to ensure their stores have sufficient lighting to encourage their customers to spend more time browsing in their shop. Superdry chose industrial lights to enhance and reflect the vintage ethos of the brand.

Brooklyn Glass Cone Pendant - 7 Inch, £69 by Industville (Image Supplied by Superdry Brussels & Berlin)

A trio of our Brooklyn Glass Cone Pendants were selected to be placed above some of their best-selling coats in the Brussels store. These lights successfully highlighted one of their key products whilst offering customers the perfect lighting for trying on clothing. They also opted for our Brooklyn Glass Dome Pendants above their accessories, highlighting a possible impulse purchase opportunity and complementing their industrial-style shop fittings perfectly.

Brooklyn Glass Dome Pendant - 12 Inch, £109 by Industville (Image Supplied by Superdry Brussels & Berlin)

Our Bulkhead Outdoor & Bathroom Round Lights in Gunmetal take pride of place in their changing rooms. Repeating these caged wall lights throughout the changing area offers customers a practical lighting source whilst creating a uniformed look that is in keeping with their rustic interior design.

Bulkhead Outdoor & Bathroom Round Light - 8 Inch - Gunmetal, £89 by Industville (Image Supplied by Superdry Brussels & Berlin)

The lighting that Superdry chose for their stores not only reflects their brand identity but offers longevity too. The industrial interiors trend is huge right now and is one that is here to stay given its flexibility. The shades on all of the chosen pendants can easily be changed in the future should they wish to change the look of the lights, and refresh their interior, with minimal fuss.