When our design team set out to create Noho, they started with a blank page and a mission: to rethink, redefine and reengineer the essence of what a considered lighting fixture is today.
In a post-modern era, no design exists in a vacuum, and design now is often a culmination of what has come before. With that in mind, the team looked back at beloved lighting fixtures with a critical eye, breaking down what has made them endure from their industrial late-nineteenth-century roots through to the contemporary interiors of today.
The goal was never simply to recreate the past. Instead, the process focused on understanding what made these fittings resonate in the first place. The proportions, the honesty of materials, the interaction between glass and light, and the robust practicality that allowed them to last across generations.
Looking Back at Brooklyn
That process naturally led back to Brooklyn Collection, one of Industville’s most recognisable designs.
Its flexibility and architectural character had already earned it a lasting place across residential and commercial interiors. But revisiting the collection revealed opportunities to refine and further evolve it. Noho became an exercise in restraint as much as reinvention.
The Noho holder softens and streamlines familiar forms, introducing cleaner transitions, refined proportions and a more resolved material palette. Many plastic components were removed or reengineered, allowing the beauty of brass to become a defining part of the design language.
Threads and details that were once hidden are now intentionally expressed, bringing greater warmth, tactility and permanence to the fittings.
The intention behind Noho was not to create another industrial-style light, but to create something that could feel newly iconic for the contemporary era. A fixture that blends more seamlessly into modern interiors while still retaining character, craftsmanship and presence.
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Reinventing Our Glass Shades
Part of that refinement also meant completely rethinking some of Industville’s most popular glass options.
The team explored new production methods to create glass that felt lighter, clearer and more delicate in appearance, while still retaining the depth and familiarity of the original forms.
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Historical references informed this process too. Early lighting pioneers such as Holophane used prismatic glass to diffuse and distribute light more effectively across industrial spaces. Glass was engineered with purpose.
With Noho, that relationship with glass becomes more sculptural. Texture, clarity and the movement of light through the material all contribute to the atmosphere the fixture creates within a space, not just its function.
You can explore more within the wider Glass Lighting and Pendant Lights collections.
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Designed for Contemporary Interiors
In many ways, Noho reflects a broader shift in how people are approaching interiors today.
Spaces are becoming less rigidly tied to one aesthetic. Traditional forms now sit comfortably alongside modern architecture. Industrial references are softened through natural materials and warmer finishes. Homes, hospitality spaces and workplaces alike are moving towards environments that feel more personal, layered and lived in.
This influenced every aspect of the collection’s development, from the proportions of the fittings through to the quality of light they produce within a room.
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The collection is designed to integrate naturally into a space rather than dominate it. Whether paired with textured plaster walls, dark timber finishes, natural stone surfaces or softer contemporary palettes, the fittings are intended to feel balanced and adaptable over time.
Alongside Noho, Industville continues to explore how materials such as stone and glass can shape atmosphere through collections like Alabaster Lighting and the wider Lighting range.
Why 'Noho'?
The name draws from NoHo in Manhattan, an area historically known for its cast-iron industrial buildings and expansive warehouse interiors, later transformed by artists, makers and creative communities.
That layered evolution between utility and culture became an important reference point throughout the design process.
Like the neighbourhood itself, Noho balances industrial influence with a more refined and contemporary sensibility.
A Refined Interpretation of Industrial Lighting
Familiar in essence yet more resolved in execution, the collection balances character, craftsmanship and atmosphere with a softer, more contemporary sensibility. The result is a lighting collection designed not simply to reference the past, but to become part of the interiors people continue to return to for years to come.
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To experience the collection in person, visit the London Showroom & Design Hub in Clerkenwell.
