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“Five ways to design lighting in a Retail Stores for maximum effect and profit”
A: Expert: Marketa Rypacek, Managing Director, Industville
- Be Practical
If a shop or retail store has poor lighting, customers are less likely to stay and make a purchase, therefore creating well-lit areas is essential. Use LED panels to ensure the showroom is properly lit, with the addition of decorative lighting to create the style you want. Set yourself aside from the competition by giving serious thought to how your products are presented. First impressions count for a lot in the world of retail, and the way in which the lighting is designed can accentuate certain aspects of the products, which could be the difference between conversion or the customer shopping elsewhere.
- Use Quality Materials
Use lighting made from highest quality materials to enhance the look of the showroom and your products. Lighting is like jewellery for your showroom and can be used to add the finishing touches. Cheap looking materials will devalue the products and the overall look of the space.
- Use Lighting to Complement your Style
The lighting should complement the overall vibe of the showroom, whether you’re looking to achieve a state-of-the-art contemporary feel or a vintage and classic atmosphere. Think about your customer and their style, making sure you select lighting fixtures that are complementary to the space you are trying to create. Consider using different lighting styles to create the look you want to achieve and don’t be afraid to mix lighting styles throughout your showroom. Done correctly, your different displays will excite and spark the imaginations of your customers and will ensure they see your products in their best possible light.
- Tell your Brand Story
Your showroom should tell your brand story, whilst also creating an immersive experience for customers. Lighting should complement the essence of the brand, for example if your company has a rich history you may wish to use fixtures with an authentic vintage look.
- Create an Experience
As consumers choose to invest in experiences rather than products, retailers need to respond to meet the needs of their customers. By creating a more immersive retail experience, retailers can drive people towards their showrooms and ensure they leave not just with your products but having had a positive experience. Create a space where people like to spend their time, with comfy sofas, quality leather stools and a welcoming comfortable environment. Lighting can help to achieve this by creating the right ambience in the different parts of the showroom.
Bulkhead Outdoor & Bathroom Oval Light - 6 Inch - Gunmetal, £89 (Image supplied by Lush)