As featured in Warm Welcome Magazine, April 2021 issue

Preparing your Business for the Future

Coronavirus has impacted businesses at an unprecedented level and companies need to act today in order to bounce back successfully in a post-pandemic world. There’s a lot to consider as businesses prepare to reopen when COVID-19 restrictions are lifted. Thankfully, Industville are on hand to offer their expertise and tips on how to create a welcoming environment for customers and staff alike.

Industville offer a huge range of stylish lighting solutions and their expert team have a vast amount of experience working on commercial projects from small coffee shops to large hotels.  Looking at lighting design as part of the bigger picture, they understand that interiors play a vital role in improving the customer experience and that lighting is an important consideration within this.  With many factors to consider, Marketa Rypacek, Managing Director at Industville Ltd,  shares her expert advice;

Invest in Quality & Environment-Friendly Lighting
While the hospitality industry is restricted, this time can be put to some use by assessing other aspects of the business. Use this slower period to evaluate what products your business could benefit from when you reopen. For example, if funds allow, now is great time to explore purchasing new décor and furnishings.

Your lighting should reflect your brand story and hence you will want to use lighting made from the highest quality materials. Not only will this enhance the overall atmosphere, it can improve perceptions of your brand, giving it individual flair.  At Industville all of our lights are handcrafted from quality materials such as pure brass or copper. Investing in quality also means the lights will last longer and with energy consumption levels likely to be high in hotels, bars and restaurants, this is something to bear in mind.  Industville bulbs utilise eco-friendly, cost-effective LED technology making them both practical and stylish. 

A traditional interior with wooden furnishings
Brooklyn Glass Funnel Wall Light - 7 Inch, by Industville (Image supplied by @emmaclanfieldinteriors)

Choose a Style that tells your brand story
From the moment guests walk through your door to the reception or entrance, they begin to notice various aspects that contribute towards shaping their all-important first impression; therefore, your choice of lighting can significantly affect the way they view your establishment. The key here is to maintain the brand concept of your hotel, bar or restaurant. Lighting should be used to create a luxurious and welcoming feel, resulting in a place your customers will want to spend time in and return to. To achieve this, lighting should be approached in a layered manner. This ensures all the architectural and design features of the room are highlighted, from ceiling to floor. Embrace the whole range of lighting sources available from pendant lights, recessed lights and chandeliers, to track lighting, lamps and spot lighting. I advise customers to vary the lighting in a room to create little pockets and pools of light. Accent lighting can then be used to highlight a piece of artwork, plants or architectural features in the room. At Industville, our exclusive finishes are available in an array of lighting options, making it easy to mix and match different lights to create a layered yet coordinated scheme throughout your space.

Brewdog Lighting
Brooklyn Cone Pendant - 7 Inch - Pewter; Orlando Wire Cage Pendant - 4 Inch - Pewter, by Industville (Image Supplied by BrewDog)

Ensure Outdoor Areas are Well-Lit
Don’t forget lighting for outdoor areas, where safety is a key factor.  Try to match the style and identity of the lighting indoors, keeping the theme flowing from inside to out.  Industville offer a great range of complementary outdoor lighting styles all of which carry the necessary IP65 rating.

Brick & Liquor
Brooklyn Dome Pendant - 13 Inch - Brass, Orlando Cylinder Wall Light - 3 Inch - Pewter, Brooklyn Giant Step Pendant - 18 Inch - Brass, and Turner Leather & Metal Adjustable Bar Stool - 35 Inch by Industville.

Choose Custom Lighting to really stand out from the crowd
Statement lighting is having a moment with oversized or industrial chandeliers bringing all out glamour. The latest innovations mean that you don’t have to completely overhaul a scheme in order to make a difference.  One of the biggest trends, which is expected to continue to grow in 2021, is custom design.  In order to meet this desire, we have created a lighting collection which is customisable, and with interchangeable shades, there are over 1,000 possible combinations to be created.  Whether you want to create a dramatic installation in a hotel lobby to really wow your guests as they come in, or require specialist sizes and finishes, we look forward to creating the exact vision you desire.