When boutique design studio 93FT began work on the new GAILâs in Stoke Newington, they werenât interested in replicating a formula. Instead, they embarked on an extensive process of local research and material exploration, crafting a space that feels innately connected to its neighbourhood, anchored by bespoke lighting developed in close collaboration with Industville.
This is the third GAILâs site designed by 93FT, and part of an ongoing partnership where each location is shaped by the character of its setting. For Stoke Newington, that meant referencing everything from Victorian tiling to the green hues of nearby Clissold Park, resulting in a layered, locally informed design that invites customers to slow down, relax and return.
A Place-Inspired Approach
From the outset, 93FT took a hyperlocal approach, digging into the architecture, heritage and day-to-day rhythms of Stoke Newington to guide their design narrative. That vision was brought to life through tactile materials, custom furnishings, and a muted yet striking palette led by what the studio calls âClissold Greenâ, a soft sage tone that runs through shelving, tiles, and the shopfront entrance light.
The result is a space that speaks softly but with real intention. Every detail is considered, and every design element contributes to the experience.
Lighting as Atmosphere
Industville joined the project to deliver bespoke lighting solutions tailored to both the environment and the design brief. Working closely with 93FT, the team developed a set of six pendants to sit above the counterâfinished in a subtle oyster white and based on historical shapes drawn from the area.
A matching exterior light was produced in the same âClissold Greenâ tone, acting as both a visual cue and a contextual welcome. As 93FTâs Head of Interior, Amber Addison, explains, âThe lighting of this space is more than just illuminationâit sets the tone, enhances the mood and defines how the space is experienced.â
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Functionality was a core requirement too. GAILâs locations are high-traffic, all-day environments, where durability is just as important as design. âWe chose Industville because their range is vast, and their bespoke service meant we could fine-tune every detailâcolour, scale, finishâso that the lighting integrated perfectly with the rest of the space.â
Made for the Moment
Every element in the Stoke Newington store has been designed and built with care. Much of the furniture and fittings were created by 93FTâs in-house workshop, Made by HANDS, ensuring consistency across materials and craft. The lighting followed the same ethosâpurposeful, robust, and reflective of the wider narrative.
Mara Rypacek Miller, Founder of Industville, says:
âStoke Newington is a wonderful example of what happens when creative minds come together around shared principles of craft, detail and place. Our bespoke production allows us to support that visionârefining finishes, adjusting scale and collaborating closely from first conversations to final fittings.â
âItâs never just about the product. Itâs about contributing quietly but meaningfully to a spaceâs characterâand doing so through relationships built on trust, dialogue and mutual respect.â
At Industville, we believe lighting should do more than illuminateâit should enrich, support and respond to the environment itâs designed for. Our bespoke trade service is built around that principle, offering the flexibility and craftsmanship needed to bring even the most ambitious projects to life.
Whether youâre designing for a single space or multiple sites, our team is here to help realise your vision with lighting thatâs tailored, durable and made to last.
Planning a custom project?
Get in touch with our trade team to explore whatâs possible: sales@industville.co.uk
